Hannah Brabon is a Fashion graduate from Winchester School of Art. I discovered her collection through the online rental clothing platform, Wear the Walk, where her collection is available. Each outfit in the collection uses intricate knitting skills and elaborated fabric manipulation processes like heat pressing. Hannah has a strong interest in clothing with a long life that led her to also focus on using pre-loved denim and transforming it into something new and innovative using various techniques including fabric dyeing and bleaching.

I picked a lovely jumper from her collection and asked her to reveal all the secrets that lie behind its seams.

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Photo: Ross Findon on Unsplash

In recent years, more and more people have become aware of the damage caused by society’s greedy consumption of clothes. Not only does it promote unethical work conditions for millions of workers but it also promotes unnecessary wasteful mass-production.With the future of the planet and its people in mind, many consumers are now trying to make ethical and sustainable choices when buying clothes. The truth is that these choices are more complicated than they might seem. Many decisions in ethical consumerism come with a set of compromises. One decision leads to another one which might lead to a problem or another set of decisions and often you have to make your decisions by weighing the best balance of them all. It can sometimes be quite overwhelming and exhausting!

A few weeks ago, I launched this very simple question on Twitter: “What are your 3 top tips to become a conscious consumer?” I was amazed by the number of answers I got from many ethical living advocates not only living in the UK but also in the USA and Australia. Under the sweet impulse of @BesmaCc, I decided to gather all the valuable tips I got and share them with you. Luckily, for those interested in doing more ethical consumerism, there is a wealth of small changes, easy enough for anyone looking to up their shopping game, and use the power of their money to change the world, one purchase at a time.

From my original question, 20 great tips emerged to guide you in becoming a more conscious consumer.

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5 questions for a successful 2018

To Cora Hilts, co-founder of Reve-en-Vert

Cora Hilts has co-founded this online platform as a positive alternative to other shopping experiences, showcasing the best of designs that combine both style and value to create something beautiful, timeless and long-lasting.

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5 questions for a successful 2018

to Sophie Slater, co-founder of Birdsong London

Sophie Slater, co-founder of Birdsong London

 

Sophie Slater shows us how a fashion brand can empower women and create a strong social link.

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5 questions for a successful 2018

to Charlotte Instone, founder of  Know The Origin

Charlotte Instone visiting a cotton factory in India

Charlotte Instone has created her label in order to reconnect the customers with the people behind every garment from Cotton Farm to Final Factory.

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5 questions for a successful 2018

To Zoe Partridge, founder of  Wear the Walk

With her online rental clothes platform, Zoe Partridge is showing us how to change our consumer habit without compromising on our style. She works with UK-based emerging designers committed to sustainable and ethical fashion.

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